The Floristry Sector is a small part of the retail industry.  The industry includes stores (including online retailers) that sell cut flowers or display foliage. Businesses purchase flowers from growers and sell these directly to consumers, either as arrangements, wreaths, bouquets or cut flowers for vases. The sector also organises the storage and delivery of products.

What does this industry cover?

  • Floral arrangements
  • Delivery and installation services
  • Cut flowers
  • Other merchandise and giftware
  • Plants   

Industry Information

There are are almost 2000 florists and retailers across Australia with most of them employing 20 or less people. Approximately 60% of all people working in the industry work full-time.

Traineeship and apprenticeship commencements in this sector are low.

Employment and wage data for this industry

Apprenticeships Employment Size

This is a small industry for Australian Apprenticeship commencements. In the year to June 2019, commencements were: 47

Source: VOCSTATS, extracted on 17/12/2019AATIS analysis.

Commencements Change

Commencements in the year to June 2019 in this industry have decreased, compared with the previous year.

Source: VOCSTATS, extracted on 17/12/2019AATIS analysis.

Apprentice Employment Outcomes

For Australian Apprentice graduates from this industry, employment outcomes are medium to high.

Source: NCVER National Student Outcomes Survey, 2017, unpublished. AATIS analysis.

Industry Employment Size

This is a small sized industry compared with other Australian industries.

Source: Department of Education, Skills and Employment, 2019. AATIS analysis.

Industry Employment Change

Over the past 5 years, change in employment in this industry has increased.

Source: Department of Education, Skills and Employment, 2019. AATIS analysis.

Industry Wage

The average wage of all employees in this industry is low.

Source: Department of Education, Skills and Employment, 2019. AATIS analysis.

Key Occupations

Cut Flower Retailer

Online Florist

Display Foliage Retailer

This industry is positioned in the following groups


Gardening, Farming, Animals & Environment

Work Type

Persuading & Service

Creative & Artistic

Ready to see where the Floristry industry can take you?

Career Pathways

The Floristry industry has career pathways from Certificate II through to Diploma. Look at the Job Pathways Chart to see what is of interest.

Job Pathway Chart

Practice Aptitude Quiz

This resource illustrates the maths and literacy needed to complete the entry level training in this sector.

Download The Quiz

School Based Horticulture Trainee Michael, talks about his Traineeship.

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Nathan talks about his School Based Horticulture Traineeship.

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Support Services

Further Research


Industry information is published by peak level associations, government and major employers.  Accessing industry association sites, including member lists, is a good way of building up an understanding of an industry.  Visiting employer websites and looking for careers or employment menus helps identify how employers recruit and the skills they are recruiting.

Use Google to search for the associations and organisations listed below. 


  • Australian Flower Industry
  • Skills IQ ​